10 Easy Tips to Improve Your Ezine
...... feedback
or whatever. This gives them a chance to become
a part of the ezine. This also helps build the reader-
publisher relationship that is very important!
4. Keep your ezine clean and sharp looking. Don't
add too many of the squiggles and decorations. They
may look *cute* but they sometimes make it hard to read
your ezine, thus prompting the ole' delete finger to
become activated!
5. ALWAYS provide some original content. Writing
articles is a great way of doing this. If you are not
yet comfortable writing articles, (Yes, you can), write
an editorial in each issue. Talk a bit about yourself,
the latest happenings in the business, what is going
on around the net, etc., things of that nature. This is
a chance to bring out your personality, the main thing
that makes your ezine unique!!
6. Having too many ads in each issue is a great
way of bringing down the value of your ezine. I would
suggest no more than 4 or 5 per issue. Reading an
ezine that has 20 or 30 ads (oh yeah, I've seen them)
is not very interesting or realistic. Most people
would not even go through the whole thing. Here
comes that delete finger again!! You want your
advertisers to get more value for their money and
having a limited number of ads is one of the best
ways of doing this.
7. I think adding a small section for this 'n that is
a good idea also. Some humor, a little fun,
interesting tidbits, jokes, stories, etc. We are
business men and women, but we don't have to
be 100% business, 100% of the time!!
8. Privacy Policy - Put a privacy policy towards the
top of the ezine. Let your readers know their privacy
is safe with you and your ezine.
9. Proofread - Always proofread and double-check your
text. You do not want your ezine to look like it was
written by a 10 year old. Correct all spelling and
grammatical errors.
10. Give your ezine an interesting and pulling name.
I have subscribed to most ezines just by the name
alone. If the name gets my attention, I subscribe.
Names like:
Power Promotion Ezine
Marketing Mania Ezine
Web Success Ezine are short and to the point. They
also make me want to read more.
Names like:
Internet Marketing News
John Doe's Ezine
Home Business News are more generic and do not
get my attention! They lack the "oomf" that make
me want to subscribe.
I hope some of these tips give you an idea of how you
can improve your ezine and make it the best it can be.
Remember that ezine publishing is one of the most
essential aspects of your online success. If you are
in this business, you should be able to say, "I have
My Own Ezine! " ;-) Good luck and success to you
all!!
About the Author *************
Terri Seymour and her husband Terry of
www.seymourproducts.com offer a no cost,
home business opportunity. Apply online.
Resources and more for your home business
available at www.myownezine.com Free ecourse
business-building-ecourse@getresponse.com
****************
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