3 Steps to Creating Your Own Ezine to Increase Web Site Traffic
...... certain aspects of quilting.
Now that you have determined the theme or topic of your ezine here are a few things to consider before you put it all together:
- Determine how often you will publish your ezine. (i.e. monthly, weekly, etc.)
- Will you sell advertising space in your ezine' Most do, but you do not have to. You need to think about your readers, if you think they will be offended by a few ads then you might not want to. I have found that most people do not mind a few ads, just keep it to no more than 3 per issue.
- Are you going to allow other people to submit articles to your ezine' You will get tired of writing all of the content yourself, but make sure that you use quality articles that do not have a bunch of typos and grammatical errors.
Those are a few things to consider before you start to distribute your ezine.
Let's move on to the 2nd step.
Step 2 - Build a List.
It's not the size of your list that matters, it's how good it converts!
You need to focus on techniques to build your list. It is important to have a big list, but not as important as having a quality list. That is why I do not recommend buying subscribers. It is best to build the list yourself!
Below are some ideas to help you grow your list:
- Use pop-ups on your site to encourage visitors to sign up for your ezine.
- Make sure you have a subscribers box on every page of your web site.
- Give away a free e-book or mini-course to encourage people to subscribe. People like free stuff!
- Write articles on topics that are relevant to your ezine. Distribute them to article directories, announcement lists, and to other ezine publishers promoting your ezine. Make sure to put a link in the resource box to your auto-responder.
- Utilize Joint Ventures with other ezine publishers to grow your list. You could do Adswaps with them or even ad their ezine to your subscriber's thank you page in return for adding yours to their thank you page.
- Use Pay per Click advertising to urge people to subscribe.
These are some basic, but very powerful ideas to rapidly grow your subscriber's list. I can guarantee you that if you implement these tactics you will see your subscribers grow by leaps and bounds.
Let's go to the last step.
Step 3 - Promote Your Ezine.
In order to have an ezine that is an effective marketing tool you need to promote it. People have to know that the ezine exists! Follow these tips and they will not only know that it exists, but you will have a monster on your hands.
- Submit your ezine to ezine directories and announcement lists. I have listed a few below for you to utilize:
- Ezine Directories:
1. Directory of Ezines:
http://www.directoryofezines.com
2. Ezine-Universe:
http://www.new-list.com
3. The Ezine Directory:
http://www.ezine-dir.com
- Ezine Announcement Lists:
1. 100 Sightings:
http://groups.yahoo.com/group/100sightings/
2. 1_List_Advertising:
http://groups.yahoo.com/group/1_List_Advertising/
3. A Announcer:
http://groups.yahoo.com/group/aannouncer/
- Create a web site specifically to host your ezine. Use this web site to promote your ezine, store your archived copies of previous issues, and to gain new subscribers.
- Write articles promoting your ezine and submit them across the internet. Send them to other ezine publishers for submission into their ezine. Make sure you have a link to your auto-responder in your resource box.
- Pursue Joint Ventures with other ezine publishers that will be of benefit to you and your ezine.
By using these 3 steps you can and will develop and distribute a successful ezine. Most ezines never gain the popularity that their publisher hopes for. The reason for this is that they lack quality content in their ezine and never fully promote it.
Keep these 3 key factors in mind and you will have a prosperous and profitable ezine:
1. Stay Niche driven.
2. Grow your list with high quality subscribers.
3. Promote, promote, promote.
Thanks for reading and good luck in your ezine publishing endeavors.
About the Author Mark Williams can help you http://www.onlinemarketingreviews.com
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