5 Qualities of an Ezine That Makes it a Perfect Match For You
Ezine or email advertising is extremely powerful. Wouldn't it be nice to know that the ezines you choose to advertise in will give you a tremendous return on your investment'
The question we must ask ourselves is "What makes an ezine a perfect match for my ad"'
In ezine advertising, especially with solo ads, there are two purposes; (1) to have your ad read, and (2) to have the reader respond to your site. How do you make sure that happens. Are you really getting your money's worth by submitting your ad to just any ezine' Can you really get the needed results when you blindly buy ad space in a group of ezines'
What do you need to look for before you ever submit your ad'
Failure starts with 'betting' on your ad
One of the major rules about advertising, especially on the Internet, is to know who you are advertising to. A "throw the dice" attitude will immediately send you into a downward spiral.
Chance plays a huge part in gambling. I can't see where skill actually plays a part. I mean, sure you need to know how to play cards, and throw some dice, and play over some stragety on your part. But, actual skill... I can't see it.
It's all up to luck, or chance.
Take playing blackjack for example. You can in no way manipulate the deck of cards so that you get the cards you need. You are betting on the chances your needed card comes up to reach 21 or to beat the house, but you can't touch them, look at the deck, or even deal. It's all up to chance.
Do you really want to 'bet' on your ad'
You need a strategy. There is skill to placing an ad with an ezine. It takes time, commitment, and patience, but there is a skill to it and it's absolutely vital to the overall success of your website.
Only Advertise In Ezines That Are A Match With Your Target Audience
This sounds obvious, but it's also a place where many marketers completely miss the mark. And this is one of the major dangers of submitting your ad to groups of ezines instead of individual.
Only an ezine that publishes content that is the same topic as your product will ever produce profitable responses from the readers. The people who read these ezines are interested in your product. For example, let's say you have an ad for an ebook about joint ventures. Where would you get the best results, an ezine dealing with copywriting or one written about advertising'
You might get results with a copywriting ezine, but you'd get much better returns with a ezine whose readers are mainly interested in advertising techniques and products.
How do you find these ezines'
I wish I could say it's easy or that it could be done in a matter of minutes, but unfortunately it takes time. It takes patience and committed research.
When putting together advertising campaigns for clients I steer well clear of advertising co-op's and hit the directories and search engines.
Recently, I did a campaign for a website that is selling personal defense products (stun-guns, mace, brass knuckles, etc.). I went to google.com and searched for websites that dealt with personal defense.
I visited each site. If they had a newsletter I subscribed to it and emailed the owner to get information about advertising with them.
Note: You should be emailing each and every ezine publisher you want to do business with. This sets up a personal relationship, opens the door to "special inside deals", and can help with setting up joint ventures.
The point is to do your homework. Advertising in ezines does work, and it tremendously powerful. But, you need to submit your ad in the right ezines.
Are There Any Competing Ads In The Ezine'
Once you've subscribed to the ezine you want to advertise in, it's a good thing to check out the advertising that's already there.
It's very important to know if there are any ads for the same type of product, or for affiliates the same product'
This way you know a few things;
Is the market saturated with this type of product'
What type of ads are your competitors using'
Are any of the other ads pulling traffic' (you would find this out by asking the owner if the person buying the ad space has been consistent with buying ads)
There is a lot of information you can get to make sound, profitable decisions with once you see what's actually happening in the ezine.
Of course, if there are a lot of competing ads then you would not choose to advertise in that ezine at this time. Shelf it until a later date.
How Many Ads Are In Each Issue'
Along with getting information on the types of ads that are included in the ezine, it's also very important to see for yourself just how many ads are included with each issue of that ezine.
Being in advertising, and putting together ezine advertising campaigns for my clients, I have ezine publishers contacting me inquiring if I have any clients that would place ads in their ezine. ......
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