Are You Getting The Most Out Of Your Ezine?There are two reasons to publish an ezine.
1.) Give people information about your site, your product, or your industry.
This way you know a few things;
Is the market saturated with this type of product'
What type of ads are your competitors using'
Are any of the other ads pulling traffic' (you would find this out by asking the owner if the person buying the ad space has been consistent with buying ads)
There is a lot of information you can get to make sound, profitable decisions with once you see what's actually happening in the ezine.
Of course, if there are a lot of competing ads then you would not choose to advertise in that ezine at this time. Shelf it until a later date.
How Many Ads Are In Each Issue'
Along with getting information on the types of ads that are included in the ezine, it's also very important to see for yourself just how many ads are included with each issue of that ezine.
Being in advertising, and putting together ezine advertising campaigns for my clients, I have ezine publishers contacting me inquiring if I have any clients that would place ads in their ezine. If they have more than five ads in their ezine, I will not recommend them.
I know that sounds harsh, but you just can't compromise on that. Remember, I wrote the purpose of advertising in ezines is to get your ad read' Well, that won't happen if there are already ten other ads competing for each subscriber.
Now, let me clarify that these ads I'm talking about are outside ads. Meaning ads that people have submitted and are not the owner's.
How Many Solo Ads Are Sent Out Each Week'
No matter what type of ad, small classified or solo, the amount of special mailings, announcements, extra issues, or solo ads that are being sent out each week is something to worry about.
It's something I call "inbox saturation". If subscribers are receiving more than two emails from an ezine publisher a week, they will let them pile up in their inbox without looking at them. Then later in time they just delete them to clean out their inbox. You ad is not seen.
Ezine publishers have a responsibility to their subscribers to keep them informed and be respectful of their time. Too many emails means a lot of them don't get read.
Do The Articles Best Fit Your Product'
If you want to effectively advertise in ezines this is the most important thing to look into.
The second purpose I mentioned at the beginning of this article was to have the reader respond to your site. The best way to do that is if the articles being written and published each week will presell your product. This is why it's so important that you pick the ezine that "fits" your product.
Let's go back to the joint venture example and you chose to advertise in the copywriting ezine. The articles are about copywriting techniques and have nothing to do with joint ventures or their importance. Will that presell your product'
Not effectively.
But, if you chose an ezine that publishes articles about advertising, marketing, and/or joint ventures, these articles are actually preselling your product for you. Then once the reader finishes the article, and are fired up about advertising, they see your product... they visit your site.
Of all these principles of ezine advertising, this is the most important. You will see much higher responses, and sales, if the articles published tie in with your product.
Note: Another reason it's so important to email the owner and establish a relationship is to find out which articles are being published, and when. You can also request special placement after the article.
Ezine advertising is your business. Don't be fooled by slick advertising gimmicks claiming thousands of hits to your site with no work. No other advertising strategy, besides Pay per click search engines, can give you the exposure as ezine advertising.
Use these principles in your advertising campaigns and I guarantee that you'll see an instant increase in traffic and sales.
About the Author
Tim is a 7 year internet advertising veteran who has helped thousands of small, and large, online businesses profit with powerful and creative advertising. Subscribe to his "Marketing Success and Profit" ezine for free tips and articles by going to http://www.guaranteed-ads.com
