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5 Steps to Build Your Own Subscriber List

2. Opt-in e-mail

One of the factors of successful e-mail marketing is using opt-in method. In other words, your messages should have 'unsubscribe' link on the bottom of the page, so that your subscribers can stop receiving your messages when they want by a simple click. Otherwise you will be reported as spamming.

3. Double opt-in for safety

You can increase your targeted subscriber list, using double opt-in sign up method. That is, if someone subscribes to your newsletter, e-mail is sent to their address. They have to answer to the e-mail in order to be included in the list. That means they are interested in receiving your newsletter. And it is their e-mail address. This is the safest way to increase your targeted subscriber base.

4. Contacting your subscribers

Once you have collected few e-mails, you have to decide how often you would broadcast your messages. Biweekly or monthly is a pretty good interval. It gives you enough time to come up with something that can be of interest to your readers.

You can send your newsletter every week or every 5 days. But it requires a lot of commitment to write it with interesting content and meet the deadlines. Besides, they could already be receiving newsletters from other marketers. So, they might just not have enough time to read all of your messages. However don't exceed a monthly basis. Your subscribers should get a constant reminder that you're still around and not confuse your e-mail for spam.

5. Personalized messages

If your messages start with 'Dear Steve' or 'Dear Susan', it will warm up your subscribers. And they will be more receptive to the information you are about to share with them. It also adds to your credibility and helps to increase your response rate. So, send them personalized messages, possible with link: http://www.aweber.com/'202651

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