5 Ways an E-Mail Newsletter WILL Help Your Business Grow
...... to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."' That principle - clients passing on the word about your product or service - is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.
3. An e-zine CREDIBLY and SUBTLY promotes your services or products.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
4. Publishing an e-zine instantly positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word "resource." (Okay, feel better')
5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
This one's a biggie: If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up.
NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. I'll get to learn all about your services and products while you gain my trust. This is especially powerful because statistics show that consumers don't usually purchase a product or service until
after they've seen multiple messages about it!
(c) 2001-2002, Alexandria K. Brown. All rights reserved.
About the Author Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." Learn how to write, publish, and promote an e-mail newsletter that *increases business* for YOU. Learn more now and sign up for her FREE how-to tips at http://www.boostbizezine.com/
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(c) 2006 Newsletter
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