Building a HUGE List of Loyal Opt-in Subscribers

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Building a HUGE List of Loyal Opt-in Subscribers

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in .....

Building a HUGE List of Loyal Opt-in Subscribers
By Glen Hopkins

First of all, subscribers are not just subscribers, they are YOUR
customers! If you treat your subscribers well, they will be
your customers for life. What does this mean' We'll ezines
are all about 'one to one marketing'.

Encompix Newsletter Puts Orbitform President Mike Shirkey
In the increasingly competitive world of engineer-to-order and project-based manufacturing, companies have to .....

One to one marketing is relationship marketing. Your job is to
continually build and foster your relationship with your
subscribers. As your relationship builds, so will the trust and
loyalty your subscriber has for you. As this happens you
create an increasing amount of 'permission' to sell them your
products -- products that provide solutions to their problems.

To learn more about permission marketing, I suggest reading
Seth Godin's book, "Permission Marketing". It taught me a
great deal about how to build relationships with my customers.

So now you know how to treat your subscribers -- err, I mean
customers, now what you need to do is get them!

There are several ways to increase your subscribership
including:

MAKE YOUR EZINE AD STAND OUT
In my experience, I've found that advertising in ezines is a
great way to get response. The problem is .....

*Pay Per Search Engines:

*Pay Per Search Engines like overture.com are a
great way to bring targeted traffic to your site. They charge
a minimum of 10 cents per search term. For example, if you
have a website that sells lamps, you might purchase search
terms like lamp, light, desk lamp, light bulbs, etc. For each of
these terms you are bidding for the position of your listing on

Benefits Of Submitting Articles To Ezines
Writing and submitting articles to ezines is one of the best ways to brand yourself and your business. It's also .....

the search engine -- highest bidders are at the top.

If you want to pay less that 10 cents per search term, try
kanoodle.com They start at just 1 cent per search term!

*Google AdWords

Google's AdWords is another form of pay per click advertising.
With their massive reach, they can repeatedly deliver a ton of
targeted leads for you.http://www.google.com/ads/

*Ezine Advertising:

When you advertise in ezines target your marketing as much
as possible by choosing content related ezines. For example,
to sell our lamps we might choose an interior decorating ezine
but not a sports related ezine.

If you choose this method, ask the owner of the ezine to test
and endorse your product. This will do wonders for your

About Your Newsletter
No matter how you name it: email advertising, email marketing campaign, newsletter, ezine. The medium is already worn out.

Overused. Abused. This .....

conversion ratio because the readers trust the ezine owners
opinion (one to one marketing --remember')

You can find the perfect ezine for your needs in minutes using
the Directory of Ezines athttp://www.directoryofezines.com
You can reach over 27 million readers in the ezines listed in
the DOE. The time you'll save is well worth the very small fee

Write An Ezine? But I Don';t Know HOW!
Copyright ' 2003 Priya Shah

If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also .....

they charge for access to their searchable database.

*Banner Advertising:

Although available, it is not recommended due to the poor
conversion rates they offer. If you advertise on anyone's
website, make sure it is a text based advertisement.

* Pay Per Subscriber Services:

Are arguably *the* best method of attaining ......

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