Newsletter

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ' from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.

Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.

Here are some pointers to create a great newsletter:

Make it Accessible:

The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.

Make it Personal:

A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.

Keep Readers Hooked:

A newsletter should include basic elements of 'stickiness' such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a 'flyer' that they will quickly discard.

One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.

You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to ......

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