Newsletter



 

Newsletter

Newsletter

 

FIVE SIMPLE STEPS TO INCREASE SALES WITH E-NEWSLETTERS

 

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in the .....

E-newsletters are a great way to increase quality leads for sales teams and give a boost to your viral, word of mouth, and referral marketing programs. Here are 5 simple steps to create an e-newsletter your sales team will love.

#1 Keep it helpful: It's often repeated and often forgotten. But it's the kind of truism that's, well, true. If they don't read the newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive: Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share the results. Soon, you'll see a community forming with your business at the center.
11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling .....


#3 Advertise your business: While the stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free ......

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(c)   2006 Newsletter
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(c)   2006 Newsletter