MAKE YOUR EZINE AD STAND OUT
In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing.
It used to be that your classified ad was only competing with one or two other ads per issue. Now that everyone has discovered this advertising technique, your ad may be competing with eight, nine, or even ten other ads. What a conundrum!
Now, this increased competition COULD be a problem for the effectiveness of your ad, but if you just take a little time with your copywriting, you'll soon realize that its easy to make your classified ad stand out from the rest. Here are some pointers:
1) Don't do what everyone else is doing. Take a look at the ads that appear in the ezine and get a feel for what the other ads are doing. Then, think of a way to be effective without doing the exact same thing. For instance, if you notice that every ad is in all caps and phrased like a question, then make YOUR headline a strong statement that only uses capitalization for the key terms. The variation in style will make your ad appear different from the rest!
2) Use resources that other ads don't. Take a good look at the restrictions and requirements that the ezine has for its ads. This will give a good idea of what is possible -- then USE those possibilities. If you notice that the ezine has HTML capabilities, don't be afraid to use color or formatting -- just don't go overboard! Also, use styles that other ad writes don't think about. Bullet points and small numbered lists can work well in some ads, but most copywriters don't even think to use them.
3) Be specific. This is the most ......
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